Magnus Viström joins High Coast Invest as new Head of Business Area

Magnus Viström, Business Area Manager at High Coast Invest.

High Coast Invest is strengthening its mission to attract international businesses to Västernorrland. Magnus Viström steps into the role of Business Area Manager, bringing extensive experience in business development and industrial innovation.

– I look forward to working alongside all the dedicated people in the region’s municipalities and business sector. We have an outstanding toolbox at our disposal, and we will use it to generate great benefits, says Magnus Viström.

Magnus Viström has a solid background in innovation and business development. In previous roles, including as Head of Innovation at SCA, he was responsible for developing and implementing innovations within areas such as the packaging industry and digitalization. He has also been involved with BizMaker in the past, serving on its board and working with the Forest Business Accelerator program.

His career has been characterized by a strong focus on driving innovation and development in the business sector.

– What attracted me to the role as Head of High Coast Invest is the opportunity to foster business development through new investments that contribute to the green transition and strengthen the region’s innovation capacity. I have followed BizMaker’s development for a long time, and it’s fantastic to now have the chance to actively contribute to the region’s continued growth in this role, says Magnus Viström.

Sees Great Potential for the Region

– Our region offers unique advantages, including attractive locations for businesses, access to green energy, well-developed logistics, and cutting-edge expertise in various fields. In addition, Västernorrland provides a fantastic living environment for people, says Magnus Viström.

– We are thrilled to welcome Magnus to our team. His experience and expertise will bring new perspectives and further sharpen our organization. He has a unique understanding of large-scale industry and what is required to attract such investments, which will be a tremendous asset for us, says Matts Nyman, CEO of BizMaker.

Contact

Magnus Viström
Business Area Manager, High Coast Invest
+46 767 620 574
magnus.vistrom@highcoastinvest.com

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